Residential Design

VOL3 2019

A business-to-business magazine focused on the collaborative process and talented work of residential architects and custom homebuilders.

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The Best Is Yet to Come I was recently honored with a lifetime achievement award by the top association of business journalists in the country. Awards from the organization are greatly prized, and it was especially gratifying to accept one in front of my peers. Professional awards serve a purpose in our careers—as a bar by which to measure ourselves against others, but also against ourselves. They remind us to strive continuously to work our hardest and put forth our best effort. In the spirit of these goals, Residential Design announces the launch of its own awards program: the 2020 RD Architecture Awards. Yes, another design awards program. I've put together a number of these over the years. One of them, in its heyday, drew more than 1,400 entries and issued awards to fewer than 3 percent of entrants. I didn't make the program that tough to win, our juries—panels of expert residential architects—did. It meant something to win an award in that competition; and that's important. There's a lot of noise in the world these days— lots of websites about architecture and lots of design awards program. But I believe there's room for one more rigorous program focused exclusively on residential design excellence—where winning entries will be published in a physical magazine and winners will be honored in person and among their peers. You'll find more details on page 91. With the RD Architecture Awards, we aim to be exclusive in our rigor but inclusive of architectural style. I've seen many a jury that did not fully appreciate traditional work—or even if it did, it could not easily measure it against modern work. This was not deliberate, but merely evidence that architecture schools no longer adequately teach the language of traditional design. Often, modern work prevailed among these juries because they could not discern with confidence when traditional work was exceptional. So, how do we solve this problem for these awards and, by consequence, attract more stylistically diverse work to the magazine? We're adding dedicated categories for new and renovated contextual houses. This may ignite some controversy, but we think it's import- ant to give it a try. When we enter RD in journalism competitions, we also parse where our efforts will be appropriately appraised and ranked among similar kinds of work. Winners in these categories will be eligible for our top prize of Project of the Year, and we'll empower the jury—selected for its own stylistic diversity—to choose a modern top prize and a contextual top prize, if they feel that's the best course. What's more, contextu- al work is not embargoed from other categories, if entrants feel their strengths are better showcased elsewhere. Now the onus is on architects who do great traditional work to enter. You'll notice other new kinds of categories in this competition, ones we hope will build an inspiring program. That said, this will remain a living, dynamic competition, subject to revision and reimagination with your guidance and that of our future juries. S. Claire Conroy Editor-in-Chief claire@SOLAbrands.com EDITOR'S NOTE

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