Residential Design

VOL2 2019

A business-to-business magazine focused on the collaborative process and talented work of residential architects and custom homebuilders.

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Page 27 of 79

A Call to Action BY LUIS JAUREGUI, FAIA Since I launched my firm in the early '80s, I have dedicated my practice entirely to residential design-build. My very first design-build project was a four-unit lot in 1982 with a construction loan at a whop- ping 18 percent interest, standard business in those recession days. I had a blast with the design as well as with the construction and seeing the project through to comple- tion. Thankfully, it presold at framing stage and with enough margin to sustain me, because from then on I was hooked on the concept of not being limited by architectural income for the rest of my career. I have always been a big advocate within the design in- dustry for design-build, known commonly today as project delivery, and encouraged my fellow residential architects to jump on this moving train. In the commercial and in- stitutional worlds, as well as in production homebuilding, design-build is a standard project delivery system that is big business, and mostly controlled by the construction companies. Project delivery is gaining much buzz and acceptance within the residential design industry, and owners (our clients) are excited about design-build entities that offer the convenience and expertise of all-in-one service while demystifying the complexities of procuring a custom home. It's a win-win for all parties, and fortunately many archi- tects are beginning to get it—although, for some reason, as a group we have traditionally looked down on homebuilding. The more builders embrace design-build, the more architects seem to turn away. Custom builders are proactively adapting their services and associating their companies with designers and architects because they recognize the demand and the marketability of this project delivery system. Design-build is daunting, yes, requiring a whole new skill set as well as a sense of entrepreneurial spirit, but these are things residential architects can either hire or partner to achieve. We need to expand our services to meet the new market demand, to become more competitive and marketable, and to ensure financial security. There are myriad advantages to design-build, both for our clients and for our own firms. Those advantages include: One-Stop Shopping. Combining all services under one roof makes it especially convenient for your client. It also sets your company apart and likely will bring more business your way. I expanded our services about 15 years ago to include interior design and furnishings, following the example of larger commercial design firms. I was nervous about how this might be received, but our clients embraced it immediately Luis Jauregui, FAIA This page: Jauregui Architecture/Interiors/Construction captures the entire design-build scope for the luxury houses it creates, including the Modern Lake House (top) and the French Modern project (above). Photos: Piston Design 28 RESIDENTIALDESIGNMAGA ZINE.COM VOL. 2, 2019 AIA CRAN

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