Residential Design

VOL2 2019

A business-to-business magazine focused on the collaborative process and talented work of residential architects and custom homebuilders.

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Page 17 of 79

he explains. "The things you have to do as principal when you're small take away from design work—you have to do your own marketing, business development, office management, human resources. Once we got to 15 people, we realized we needed a goal for getting larger and for hiring a marketing manager. An in-house marketing manager helps bring in interesting work and helps us capture more of the boom times." At 27 people, the firm has the covet- ed marketing director, plus a financial administrator, office manager, and a materials resource manager. There are also project managers, designers, drafters, and several interns. The core team for each project is a principal and a project manager, says Kris. "We try to split up the work among the three of us, because we always want to be involved in all the projects and we all get to work on practically everything. One day we might be working on something modern, one day on something tradi- tional—or a multimillion-dollar project or a tiny house." Says Gabe, "Every project has a principal and a project architect push- ing to make it better. Some may prefer traditional or modern work, some really enjoy both. When a client comes in, we decide who the best fit is; each time it's different." Great Room P/K occupies its own low-rise commer- cial building, with room to grow to 30. Everyone's favorite space in the building is a 40-by-40-foot workroom. "We created it when we expanded the office," says Gabe. "The room is surrounded by industrial metal drawers with samples and worktables in the middle. We draw from showrooms across the country for the samples. It's helped us harness a more fun design process—now that we can grab natural stone counter materi- als and put them together with cabinet Above and right: The Cottagewood Beach House was designed for one of the best custom builders in Minneapolis, a testament to the team at P/K. Below: Square Lake Cabin in Stillwater, Minn., was designed for three siblings as an easy getaway from the city; each bedroom has an equivalent view. Photos this page: Paul Crosby 18 RESIDENTIALDESIGNMAGA ZINE.COM VOL. 2, 2019 PRO-FILE DESIGN

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