Residential Design

VOL.4. 2018

A business-to-business magazine focused on the collaborative process and talented work of residential architects and custom homebuilders.

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Page 24 of 75

What's Being Served in Cincinnati BY BLAKE HELD, AIA This year's Custom Residential Architects Network Symposium [CRAN] takes place in Cincinnati. Our venue is the Hilton Cincinnati Netherland Hotel, a feast for the eyes and an inspiring setting in which to digest a full menu of topics pertinent to our practice as architects today. As usual, there will be a tour of homes, which always prompts vibrant discourse among the attendees. The speaker list continues to grow as of press time, so I'll outline only confirmed presenters. The keynote address will be given by Dan Rock- hill, the J L Constant distinguished professor of architecture at the University of Kansas, executive director of Studio 804, as well as a distinguished professor with the Association of Collegiate Schools of Architecture. As a professor and direc- tor of the nonprofit organization, Studio 804, Dan has led his students in the design and construction of 11 LEED platinum buildings in Kansas. Dan also helms Rockhill and Associates, which he describes as "tightly bound to the natural milieu and culture of the Kansas region." It's clear that the firm's work is further informed by and benefits from the frugal minimalism of Studio 804's pro bono achievements. This cross pollination enriches all of Dan's enterprises, as demonstrated by his many awards and speaking engagements. This promises to be an uplifting launch for the symposium. Also on the agenda, Marica McKeel, AIA, and Rena Klein, FAIA, join forces to discuss strategies for growing your firm. Rena Klein is a nation- ally recognized expert in small firm practice and author of "The Architect's Guide to Small Firm Management" (Wiley 2010). Additional- ly, she serves as executive editor of AIA's "The Architect's Handbook of Professional Practice, 15th Edition" (Wiley, 2013) and has chaired the national advisory group for the AIA Practice Management Knowledge Community. Currently, Rena is the vice president of investment part- nerships at Charrette Venture Group. Marica, previously profiled in this magazine for her social media savvy, brings an energetic drive and ability to her profession. Speaking from practical expe- rience, Marica will trace the steps that have led to her young firm's rapid growth in New York City and the Hudson Valley. Areas of special focus for the talk are the importance of establishing a firm culture, systems for success, identifying the right hires, and reliable financial metrics in an unpre- dictable market. Sebastian Schmaling, AIA, a founding partner of the award-winning firm Johnsen Schmaling Ar- chitects in Milwaukee, plans a talk titled "Highly Processed." Through case studies, he'll explore how the conceptual reading of context and pro- gram can serve as a source for generative design strategies. He'll also discuss the use of a variety of media and methods to convey ideas to clients, in addition to the selection of materials and how they impact a structure and its surroundings. On the assembly side, Mark LaLiberte, co-creator of Construction Instruction, brings more than 30 years of passion and expertise in building science to CRAN with his talk, "Resilien- cy and Longevity." The symposium will showcase local talent as well with a panel of distinguished Cincinnati architects, including John Isch, AIA, a principal with RWA Architects; Paul Muller, AIA, Muller Architects; Terry Boling, AIA, Terry Boling Ar- chitect; and Martha Schickel Dorf, AIA, Schickel Design. The group brings an array of awards and stylistic interests to the discussion. Other industry experts will share their spe- cialized knowledge with the gathering. Bryan Mills, president of Mills Technologies in Chicago, spearheads a third-generation family business that works closely with clients to generate meaningful design requirements for technology systems. He'll speak on "Successful Technology Integration," a topic prominent in discussions with many custom home clients. Jeff Echols is a creative and strategic digital communications and marketing professional Dan Rockhill Marica McKeel, AIA Martha Schickel Dorf, AIA Sebastian Schmaling, AIA 25 VOL. 4, 2018 RESIDENTIALDESIGNMAGA ZINE.COM AIA CRAN

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