A business-to-business magazine focused on the collaborative process and talented work of residential architects and custom homebuilders.
Issue link: https://residentialdesign.epubxp.com/i/811962
Book Learning HUTKER ARCHITECTS VINEYARD HAVEN, MASS. VERBATIM Left to right: Mark Hutker, FAIA, and the two very different monographs on his firm. two years ago, the most recent monograph is from another art publisher, Monacelli Press, but it's far more mainstream in size and presentation. At 224 pages, 200 photographs and illustrations, and presented in portrait orientation, it's also a much slimmer and more concisely edited volume. Each book taught Mark something different about the process of building a monograph, and they are lessons any firm considering publishing their work would do well to consider. RD: Your first monograph was incredibly comprehensive, so why did you decide to do another one so close on the heels of the first? MH: We had a different story to tell. Our first book with Oscar was an architect's architect book. It has 25 projects, with location drawings, site drawings, and as much detail as we had to put in. I got amazing congratulations from my architectural colleagues, but few prospects. I thought maybe there's a different way to think about the book. I reached out to [book publishing and marketing expert] Jill Cohen when the first book wasn't selling as well as I thought it would. She said the way to go about it is to just do a new book. This year marks the 30th anniversary of the founding of Hutker Architects in Vineyard Haven, Mass., which is the commercial center of the famous vacation island, Martha's Vineyard. Located just a ferry ride or quick plane trip from the mainland, the island's population swells each summer from about 16,000 hardy year-rounders to more than 100,000. Founder Mark Hutker, FAIA, leads a firm of more than thirty architects, design- ers, and staff dedicated to creating bespoke houses for the island's privileged occupants. Over the years, the firm has amassed a vast portfolio of new houses and remodeled houses that could fill the pages of consumer shelter magazines for years. And that's in part what lead to the publication of not just one monograph but two. It's a powerful thing to tell your own story, especially after it's been told by others for so long. The first monograph is entitled Heirlooms to Live In and was published in 2011 by boutique art publisher Oscar Riera Ojeda. It is as rarefied and precious a work of book design and assembly as you are likely to find. It contains 536 pages, more than 765 photographs, 165 illustrations, and weighs more than 7 pounds. The hardback book, printed in landscape format, lowers into its own keepsake box with a silver-blue ribbon. Published Photo: Dan Cutrona VOL. 2, 2017 RESIDENTIALDESIGNMAGA ZINE.COM 11